BABE Super Bowl Commercial / Dream Machine Creative / Be Electric Studio 2
Move over, beer; BABE is here as your new favorite game-time beverage. The aptly-named “football wine” was acquired by Anheuser-Busch this summer and has been exploding in popularity since it first hit the market in 2015. Dream Machine Creative brought the brand to Be Electric Studios (Studio 2) last month to create a spot announcing BABE as the official wine of the NFL.
Featuring a snobby sommelier and Kayla Nicole as a hard-hitting spokeswoman, the spot was a breeze to get in the can thanks to Be Electric’s ready-to-shoot Studio 2 and its round-the-clock crew standing by. Be on the lookout for the ad the next time you catch an NFL game, or watch it below now!
Production company: Dream Machine Creative
Client: BABE
