StayMe7o by Carmelo Anthony // Campaign

StayMe7o is a limited edition range of apparel by a famous basketball player & philanthropist, Carmelo Anthony, on a project titled “A Black Future" that was shot at Be Electric Studio 2 ⚡

Anthony enlisted Tier NYC, Ghetto Gastro, Shakira Javonni, The BK Circus, Demestik, Does it Even Matter & Barriers Worldwide to create a piece for the Spring-Summer 21 collection that honors their unified perspective of the Black movement. Anthony’s vision is more than creating wearable designs; it’s about creating a community for Black designers to show that the fashion industry isn’t a competition and should instead work as a collective. He hopes this initiative will empower other young designers so they can showcase their skills and expand their networks.

Be Electric Studio 2 is L-shaped and 40'x28' with a full lighting grid, inside our sound-insulated shooting area. It can be painted for green screen or your choice of color, simply provide us with a color sample. The stage has 900amps of electricity delivered through Cam-Lok drops, enough for heavy lighting setups. 🎥
Click here to take a virtual 3D tour of the studio! ⚡️

Credits:
@carmeloanthony Stay Me7o Propel SS21 CAMPAIGN: Black Future
Director/Visionary/Rogue Leader: @dayirgou
Produced by @jaahday @ic__ya @sophiepape @s_projectsglobal @side.label @drewdegennaro
Hi8 Cam & Edited by @estebanpedraza & @katyiii
Post Supervisor @mannymanywords
Colorist @bfederman.xyz
Gaffer @casually_profound
Key Grip @riededervay
Best Boy @leroyprompakdee
1st AC @chris_parente