Shea Moisture Men // Commercial

For Father’s Day, Shea Moisture highlights the joys of fatherhood and the importance of sound throughout it. From laughs, first words, crying, conversations with family members, and more. They specifically celebrate Black fatherhood and the joys that come with it. Check out the commercial that was shot at Be Electric Studios.

Credits:

“Light Inside of You” by @kingkareemjames
produced by @monsta.ntwrk available on @Spotify and @applemusic!⁣
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Creative Direction: @queduong⁣
Directed by: @curtistaylorjr_
DP by: @treloren
Styled by: @tiffanistyles⁣
Hair by: @hairbynigella⁣
Makeup by: @jonetwmakeup⁣
Assistant Creative Direction: @elondoesthings

Line Producer: Brandon DeLany
Production Coordinator: Joe Booth
Production Assistant: Frank Cooper

1st AC: Ty Stone
Gaffer: @casually_profound
Key Grip: @riededervay
Swing: @leroyprompakdee
Art Director: Sander Travisano
Art Assist: Shayne Hanson
G&E: @beelectricstudio