The IRINA SHAYK X PINKO Spring/Summer 2022 ad campaign was shot in Be Electric’s Virtual Production Studio, featuring our LED Wall. The campaign is a celebration of all women who are determined to be brave, make their own rules, and stand out. Spring/Summer campaign invites all women to play and invent their own rules in fashion, as fashion is a game but just because fashion is a game doesn't mean you have to play nice.

Our LED Video Wall is a huge multi-panel display configuration consisting of many smaller, high pixel density panels, configured to create one single massive LED Video Display which can create XR immersive environments with endless creative possibilities.

The Italian fashion brand Pinko featured Irina Shayk in its spring 2022 ads, which focused on the brand’s new Love Bag Click handbag. This bag was defined by a circular, round logo enriched with two tiny birds.

The campaign is a celebration of all women who are determined to be brave, make their own rules, and stand out. Spring/Summer campaign invites all women to play and invent their own rules in fashion, as fashion is a game but just because fashion is a game doesn't mean you have to play nice.

For their SS22 campaign, Italian brand Pinko creates a collection that embraces and exalts women who dare to stand out and live their lives with spirit. To celebrate the new Love Bag Click, they team up with global fashion icon Irina Shayk and photographer Brianna Capozzi. Irina is photographed amidst shrunken cityscapes in bold leopard print suits, sequinned slips, and sky-high heels. The imagery is both fun and womanly, as exemplified by the empowering message of the campaign.

Brianna Capozzi, an American photographer, takes the atmosphere in her work seriously. Her style is playful, ironic, and sexy. She sets up contrasts that capture the atmosphere, including the ethereal and unrivalled beauty of fashion. Irina Shayk wearing leopard-print clothing jazzed up with sequins and sparkles and walks through a desert landscape that seems almost minuscule as she glides through. The model exudes a sexy attitude while posing against the miniature, desert-like scenery.

The campaign features sets that were built to look as though they are life-sized, including a gas station, a highway, and a motel. Stylist Vittoria Cerciello accessorized the looks with elbow-length gloves as well as the Love Bag Click handbag, a quilted style featuring two birds in hardware detail.

Check below to see more stills from this campaign.

This was shot at Be Electric Studios Virtual Production Studio. Our LED Video Wall is a huge multi-panel display configuration consisting of many smaller, high pixel density panels, configured to create one single massive LED Video Display.

Specially designed panels without bezels can be assembled into larger seamless ultra-high resolution displays. Each panel module is built with all the necessary hardware to attach multiple units together with connections to daisy chain power and video signal to link all the individual panels into one large array.

Check this LINK to learn more about our LED video wall and virtual production service.

Credits:
Creative Director: Riccardo Ruini
Art Director: Michelangelo Ruini
Production: Lolly Would
Photographer: Brianna Capozzi
Director of Photography (video): Andrew Amine
BTS Photographer/Videographer: Shawna Ferreira
Producer: Chloe Mina
Stylist: Vittoria Cerciello
Hairstylist: Hos Hounkpatin
Makeup Artist: Tatyana Makarova
Set Designer: Peter Klein
Model: Irina Shayk

Pinko // Virtual Production