Betsey Johnson // Campaign
Empowering LGBTQ Youth: Betsey Johnson and Miley Cyrus' Happy Hippie Foundation Unite for 'Sparkle and Shine' Campaign
Here at our studio, we recently had the immense pleasure of hosting the Betsey Johnson Summer Campaign 2023 shoot, and we couldn't be more excited to share the final product magic with you. The legendary Betsey Johnson, known for her bold designs and vibrant energy, joined forces with a remarkable team to create a captivating campaign that celebrates diversity, individuality, and empowerment.
Iconic fashion designer, Betsey Johnson is teaming up once again with Miley Cyrus' Happy Hippie Foundation to spread love, acceptance, and support during Pride Month. The collaborative social campaign, aptly named "Sparkle and Shine," features seven prominent LGBTQ influencers, including drag queens Aquaria, Desmond Is Amazing, Catherine, Vanjie, Kandy Muse, talented ballet dancer Harper Watters, and model Lizette Pinto e Melo.
A Fashionable Way to Make a Difference
Betsey Johnson's rhinestone collection takes center stage in this heartfelt initiative. For every item purchased from this collection, Betsey Johnson pledges to donate $1 to the Happy Hippie Foundation through Shopping Gives. However, the philanthropy doesn't stop there. Customers who choose products outside the rhinestone assortment can also contribute by opting to donate at checkout, supporting the cause with their purchases.
A Message of Love and Support
In a heartfelt video message, Betsey Johnson expressed her unwavering love and admiration for the LGBTQ community. She has had the privilege of working with and supporting this vibrant community in various ways, and her commitment to their empowerment shines through her words. "Happy, happy, happy pride and shine on!" she exclaimed, celebrating the spirit of Pride Month.
Uplifting LGBTQ Youth
Behind the glitz and glamour of the fashion world, there are some disheartening statistics affecting LGBTQ youth. According to Happy Hippie, a staggering 60 percent of LGBTQ youth who sought mental health care in the past year were unable to access it, and a concerning 45 percent of LGBTQ youth seriously contemplated suicide during the same period. However, there is hope in solidarity. LGBTQ youth who felt strong support from their families reported attempting suicide at significantly lower rates.
The Happy Hippie Foundation: A Beacon of Support
Happy Hippie Foundation serves as a vital support system for LGBTQ youth, homeless youth, and other vulnerable populations. This remarkable organization offers crucial support services, education, and employment opportunities, with 100 percent of donations directly assisting young individuals in need. By partnering with Betsey Johnson, the foundation will expand its reach and provide support groups to youth across the nation as they navigate their gender identities, extending support to their families as well.
A Cause to Celebrate
Miley Cyrus, the founder of Happy Hippie Foundation, expressed her excitement about the partnership with Betsey Johnson. Together, they aim to spread their message of acceptance and belonging, not just during Pride Month but throughout the entire year.
Making a Difference Together
As part of the ongoing campaign, the second round of donation-based products will be available on betseyjohnson.com, allowing even more people to actively participate in empowering LGBTQ youth.
Betsey Johnson, a fashion icon renowned for her bold and colorful designs, is proving once again that fashion has the power to make a difference. Through the "Sparkle and Shine" campaign, she and Miley Cyrus' Happy Hippie Foundation are shining a light on the importance of acceptance and support for LGBTQ youth. With each rhinestone-adorned purchase, shoppers can now make a tangible impact and help create a brighter, more inclusive future for LGBTQ youth across the nation. So, let's come together, celebrate our uniqueness, and spread love in every shade of the rainbow this Pride Month and beyond.
Credits:
Models:
@daphnegroeneveld
@alexissundman
Photographer:
@tomschirmacher
Creative Director:
@jamesdemolet
Stylist:
@cryoungin
Hair:
@edwardlampley
Manicure:
@caseynails
Makeup:
@silbruinsma1
Art Directors:
@not_enough_pink
@stephen_smitty_official
Production:
@nicholettehails
Video:
@hellotheodarling