BMW // Critical Mass // Nonotak Studio

A few weeks ago, we had BMW in our studios for their latest ad campaign produced by Critical Mass Agency and lit by the amazing Nonotak Studio. Nonotak is a mind-blowing audio visual company from Paris/Tokyo who specialize in light installations for concerts, brands, and more! Their designs are awe-inspiring if you ask us and absolutely perfect for showcasing this sweet BMW.

For this spot, the BMW was parked in our drive-in capable Studio 2. Complete with projections, haze, and Quasar lighting technologies, the results are ultra sleek. With the audio mixing and visual art, the results are stunning. 

Check out the final product on Facebook and let us know what you think! 

Noemi Schipper of NONOTAK visits Be Electric Studios for their collab with BMW. Credit: @nonotakstudio on Instagram

CREDITS:

Producer: Josie Van Der Velden // Director: Sean Edwards // Director of Photography: Tom Kucy // Audio Engineer: Rob Corso // Key Gaffer: Milton De La Cruz // Key Grip: John Hudak // Swing: Maxime Rakam // Overnight Swing: Hadrien Gass Produced by Critical Mass.