Thuma x Heller // Campaign

Written By Charizz Po

Design Spotlight: Thuma x Heller at Be Electric Studios

At Be Electric Studios, we take pride in being a blank canvas for world-class design. Recently, we were the home for the Thuma x Heller campaign, introducing the Max Breakfast Set.

The shoot, photographed by Anna Wolf and creative directed by Muriel Margaret, transformed our space into a serene, modern sanctuary. The campaign highlights a custom Hellerware collection cast in complementary greys, designed specifically for the "simple pleasures of slow mornings."

From the precise set design by Natasha Louise King to the intricate food styling by Caroline Hwang, every detail of this production leaned into a clean, minimalist aesthetic that perfectly matches the architectural nature of our studio stages. We love seeing how top-tier furniture and lifestyle brands utilize our NYC facilities to bring high-concept domestic visions to life.

Production Team:

  • Photography: Anna Wolf

  • Creative Director: Muriel Margaret

  • Executive Producer: Get It Productions

  • DP: Andrew Amine

  • Set Design: Natasha Louise King

  • Food Stylist: Caroline Hwang

  • Wardrobe: Tiffani Williams

  • Hair & Makeup: Dana Boyer

  • Lighting: HiFi Light and Grip

Charizz Po
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