MARCELLO HERNÁNDEZ x PEACOCK WORLD CUP 2026 CAMPAIGN
Bringing The Energy Of Soccer Culture To The Screen
With the World Cup arriving this June 11th, Peacock and Telemundo teamed up to create a campaign centered around something every Latino soccer fan already knows watching soccer in Spanish is a completely different experience.
From the passion in the commentary to the energy behind every reaction, Spanish broadcasts bring a level of excitement, emotion, and culture that connects deeply with the sport and the community surrounding it. The way commentators react to goals, close moments, and the atmosphere of the match creates an intensity that has become part of soccer culture for generations.
The campaign highlights Peacock’s Spanish-language viewing experience through Telemundo, celebrating the emotion, joy, and energy that Latino audiences bring to the game.
Stage Manager on set and in frame!
One of BeElectric’s own Stage Managers even made an appearance in the campaign, with the BeElectric logo featured on-screen during the commercial.
It was an exciting moment seeing our team not only help bring the production to life behind the scenes, but also become part of the campaign itself for millions of viewers watching throughout the World Cup season.
Behind The Screens
For the production, BeElectric’s virtual production stage was transformed into an immersive World Cup-inspired environment powered entirely through LED wall technology and real-time visual processing.
Fast-moving soccer visuals, dynamic graphics, and layered playback content were processed live across multiple synchronized screens to create a cinematic atmosphere surrounding Marcello Hernández throughout the shoot.
The goal wasn’t simply to create a background — it was to build an environment that matched the emotion, movement, and excitement of the world’s biggest sporting event.
Behind The Scenes Footage
Behind The Scenes Footage 2
Real-Time Visual Processing
Behind the scenes, the LED volume was running high-speed visual playback and synchronized media content designed to create seamless movement across the entire stage environment.
Multiple soccer clips, animated visuals, and digital backgrounds were processed simultaneously in real time to maintain fluid motion and cinematic consistency on camera.
Every adjustment — from timing and playback to environmental visuals — was controlled live during filming to ensure the visuals reacted naturally throughout production.
Powered By Virtual Production
Leading the virtual production workflow was BeElectric’s Virtual Production Operator, Justin, who managed and controlled the LED wall environments throughout the production.
From building the visual environments to coordinating playback and timing across the screens, Justin helped shape the immersive world seen throughout the campaign.
Real-time control allowed the creative team to make instant visual adjustments during filming while maintaining a polished cinematic look across every shot.
Creating A World Cup Atmosphere
To capture the feeling of watching soccer through the lens of Latino culture, the environment was designed with fast-paced visuals, energetic movement, and layered content that reflected the passion surrounding the game.
The LED volume became more than a set piece — it became part of the storytelling itself, surrounding the talent with the energy and emotion that define soccer culture around the world.
The Future Of Commercial Production
Projects like this continue to show how virtual production is changing the future of commercial content creation.
By combining real-time technology with immersive LED environments, productions can create large-scale cinematic experiences with greater flexibility, faster workflows, and endless creative possibilities.
BeElectric continues pushing virtual production forward by helping brands, agencies, and creatives build immersive experiences designed for the next generation of storytelling.
