Thinx - Plus Size // Campaign

What if I told you that there was a New York based company that makes underwear that can be worn during menstruation as a substitute or a supplement to traditional feminine hygiene products? Thinx is a company devoted to revolutionizing how we as a society deal with and think about menstruation. The company offers menstrual underwear, period underwear, and thong panties and has three brands, Thinx, Speax and Wing Underwear.

Thinx shot their "Plus Size" collection campaign in our studio 10! They have redesigned all of their styles for the plus size woman, with true plus size measurements throughout the waist, hip, and leg. The result is a more comfortable fit—and even better protection from leaks. ☁️ A next level fit for better period protection ❤️ Their underwear can replace the single-use disposables that come in your underwear. It’s a sustainable switch that’s better for you and better for the planet.

Credits:

repost from @shethinx
CREATIVE PRODUCER: Khira Goins-Paxton
SET DESIGNERS: Wade & Leta
PHOTOGRAPHER: Lydia Hudgens
ART DIRECTOR: Lauren Renner
Models: @jordallenhall, @naomilacrespa, @lunamodela, @roselinelawrence, @dammit_oskar, @lydiahudgens

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This was shot at Be Electric Studios 10 ⚡️

Studio 10 is our new 12,000 sq. ft facility. It offers plenty of space for your large-scale production. Studio 10 is a Level Two Qualified Production Facility perfect for any production applying for the NY Film Tax Credit.