Laneige x Sydney Sweeney // Campaign

Laneige, a Korean beauty brand, recently shot a campaign with Sydney Sweeney, an American actress, and model. The photos were taken in our studio 5+6! Check out THIS page to know more about our studios.

Laneige has experienced tremendous growth in the last year thanks to its best-selling Lip Sleeping Masks, which the brand said are sold every three seconds and are the number-one most-wished lip care product on Amazon. Last year, Laneige was in the top five most-searched skincare brands.

They have announced that its first U.S. celebrity partnership will feature actress Sydney Sweeny. The actress will be the face of the company’s newly reformulated Water Bank Collection, which consists of six products now made with Laneige’s Blue Hyaluronic Acid ingredient that’s meant to offer more effective hydration.

Sydney Sweeny's glow is so bright and smooth, that you can't help but wonder how she does it. Her secret? The Water Bank Blue Hyaluronic Acid Serum. This juicy formula intensely hydrates for a smooth, supple, dewy complexion. Why is this product so buzzed about? It’s silky smooth, super hydrating, and does so much for your skin. And thanks to Blue Hyaluronic Acid and peptides, it delivers nourishing hydration that helps your skin deal with everyday stressors.

Sydney Sweeney knows that fans adore her character Cassie Howard's three-hour beauty routine. But Sweeney—or Syd, as she calls herself—can't imagine going through the same lengthy process of skincare. Despite her busy schedule, Sydney still makes time to keep her skin in top form. She teamed up with Laneige to be the brand's first U.S. partner

Credits:

Director @mckenziemthompson
@gravity_road and DP @korompilas @rich2ro
Special thanks as well to @lostartiststudios
amazing art team @emmgibson @dena.win
@effie_frank @skanklaurent @ateliermgmt @dmb_represents
wardrobe stylist @mollyddickson
hair stylist #flobasallo MUA
#melissahernandez #laneige #laneigewaterbank
#sydneysweeney #euphoriacast #setdesign #setlife
#femaleartist #femalesetdesigner #mckenziethompson
#kendylllegier #studiokendylllegier #femaledirectors
#photoshoot