Adidas x Gucci newest campaign photographed by Christian Soria, was shot in our studio! The new Adidas x Gucci collection is one of the most anticipated collaborations of the year. It's a union of luxury and streetwear that dreams are made of.

A collaboration between Alessandro Michele, Creative Director of Gucci, and Adidas Originals, this collection merges the emblems of Gucci with those of Adidas Originals. The pieces encompass streetwear-inspired designs in which both brands' heritage is encoded in a trio of lines.

Alessandro Michele has mastered a series of spectacular crossovers with fellow creatives. For example, he teamed up with Demna Gvasalia for Balenciaga's Hacking Project shoes in fall 2021. With the Latin saying “repeating does good,” his Exquisite Gucci fall 2022 fashion show turned the focus on adidas. This megabrand's imagery is rich in personal and sentimental memories not only for Michele but also for a young (and not so young) demographic.

Michele’s beloved Gazelles were also Gucci-fied, with the intertwined GG lettering. Clogs, poolside flatforms, and cone-heeled pumps were marked with both labels’ monograms.

The collection, which pulls from the logos of both labels, features items ranging from umbrellas to headbands to golf bags. One cannot help thinking that not only will it be catnip for the Gucci/adidas fan base, but also that Michele and the adidas team must have had a blast pirouetting and spinning across both label’s vast logo-ed repertoires

Credits:
Photography: Christian Soria
Styling: Ian McRae
Production: Taylor Brown at The Morrison Group @themorrisongroup @taymb___
Models:Brianna Benitez, Bs.Ballout, and Ken Rebel
Hair: Ledora Francis
Makeup: Coco Campbell
Photography Assistant: Adam Kim
Styling Assistant:Joss Bynum
Production Assistant: Holly Michaels
Shot At: Be Electric Studios
All clothing and accessories are worn throughout: ADIDAS X GUCCI

Adidas x Gucci // Campaign