Vera Wang Bridal Collection // Campaign

Vera Wang’s bridal collection is finally here, and it’s everything we dreamed it would be. The queen of red carpets and bridal fashion just launched her first line with @pronovias, and it’s filled with gowns that are high-fashion, affordable, and decidedly Vera Wang.

Wang's new collection offers brides affordable dresses while still maintaining the brand's signature high-fashion designs. The designer tells us she's been long awaiting the opportunity to create more affordable pieces while still maintaining the brand's signature high-fashion designs.

This collection will include 60 romantic bridal gowns and 60 special occasion dresses, as designed by Wang and her team. The line will be available in U.S. sizes 0-28 at Pronovias stores and select wholesale retailers.

This was shot in our studio! Head to this LINK to take the full virtual tour of this stage! ⚡️

Swipe up to see more stills from this photoshoot and some behind-the-scenes.

Credits:
photos from @verawangbride
Director & Photographer: Till Janz
Videographer: Shana Trajanoska
Design Director: Thomas Vasseur
EVP, Apparel Design: Keith Lissner
ART: Kelly Penford
Production: Birdhouse - Meghan Fitzgerald
Creative Director: Sarah Bassett
Stylist: Bill Mullen
Set Designer: Mack Closmore
Hair: Akira Yamada
Makeup Artist: Marla Belt